From the very beginning, Vhernier has embraced a very special philosophy, distinguishing and separating objects of worth from the superfluous and true value from useless waste, in pursuit of sublime simplicity.

Vhernier has personality: its jewellery reveals pure form, elegant volumes, striking, unusual proportions and harmonious combinations that accentuate the true essence of the materials.

Established in Valenza in 1984, Vhernier is the expression of an infinite desire to devote one’s experience and career to the beauty of gold and precious stones.

Gold, platinum, precious and semi-precious stones are the point of departure that nature offers, the materials that human creativity transforms into jewellery.

Contemporary style and beauty are at the basis of the design. Superb craftsmanship and great expertise in materials are behind the creation of an original idea that, first and foremost, is concerned with the volumes in relation to their ideal space: the hand and its gestures, the ear and the space around it, a woman ’s features …

Next comes the stone: its unusual colours, an accentuation of its cha-racteristics, always specially cut according to the designed shape. Then there is the gold and exclusive artisan craftsmanship that focuses on even the smallest detail at every stage.

Vhernier jewellery is breathtaking, the result of a long, painstaking process in which a ring can hold up to nine hundred diamonds that takes a skilled artisan nearly two months to set.

More than a year may pass from the concept to the initial sketches on a piece of paper and then to the design and production. This process, the creative strength of an idea and contemporary design, the archaic allure of the materials and a continuous search for the highest quality during production phases are what make Vhernier jewellery absolutely unique.

Near the end of 2001, Vhernier ’s new President Carlo Traglio, an entrepreneur and discerning collector of modern and contemporary art, and André Piot, the company ’s new Managing Director, with two decades of experience working for the Ermenegildo Zegna and Loro Piana groups, decided to further develop the company from a financial and structural standpoint to instill new vitality and delineate innovative strategies.

The same passion and research devoted to the product are also behind the design and inauguration of the first Vhernier shop, with the conviction that this rare and unique world should be appreciated in its entirety.

The first Vhernier boutique made its debut in September 2002 in Milan at Via Santo Spirito,14, an address that is off the beaten track but in the luxurious fashion district. This was followed by the inauguration of a Vhernier boutique in March 2003 at via Camerelle in world-famous Capri. A freestanding store was opened in Namiki Dori,in the heart of the Ginza district of Tokyo, in May 2004, and other shops will follow in the Far East.

Vhernier jewellery is also sold in fine department stores such as Bergdorf Goodman in New York, and it has its own corner shops in Geneva, Barcelona and other European capitals.

The company ’s new projects will focus on reinforcing its presence on the market only through a few select jewelers around the globe.

CARLO TRAGLIO and ANDRÉ PIOT
Casa Vhernier
Via Cunietti 10, 15048 Valenza
Italy
Tel: +39 0131 095 55 26
Fax : +39 0131 94 19 59
www.vhernier.it